This week I was lucky enough to be at a lecture by Adam Tinworth on the art of the successful blogger. Drawing on some of the things he and a few others have said, my own experience and the bible; I give you my Ten Commandments of Successful Blogging.
1. Thy god is SEO
Everything you write has to be found. Make sure that happens.
2. Thou shall always be honest
Even in cyberspace it’s still the best policy.
3. Thou shall choose a subject and stick to it
People don’t want to wade through all your thoughts on 100 different things. If you have that much to say get 100 blogs.
4. Thou shall be informed on your subject
If you don’t know say so, then get to know.
5. Thou shall have a conversation with your readers
If they bothered to read what you write and then write back it’s the least you can do to do the same.
6. Thou shall link, link and link again
No one knows your here unless you link to stuff, then they’ll link to you and everyone is happy.
7. Thou shall keep it short and simple
Size really doesn’t matter.
8. Thou shall be visual
Pictures speak 100 words (video speaks more) and blog posts should never be 100 words. The conclusion is obvious.
9. Thou shall post regularly and often
If you want to keep people coming back.
10. Thou shall occasionally break the rules
No one ever got successful sticking to the rules on silly blog posts.
Image by Ben Brown
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